Generic Domains Increasingly Used In Corporate Marketing Campaigns
The guys at SearchDomainsForSale.com have compiled a list of mostly generic domains that were recently used in the marketing campaigns of large corporations such as American Express, Boeing, Burger King, Dominos Pizza, General Electric, Microsoft, Pepsi and Unilever. The interesting thing is that these domains do not mention any particular brand or company name:
The purchase, development and marketing of non-brand domain names to promote an existing, nationally known brand names is a cutting edge marketing idea. This method gives ad agencies and brands the ability to monitor traffic to the non-branded web site allowing them to better track their campaigns. Also, developers and marketing agencies do not need access to the corporate or main brand site for development and statistics.
Domains include: SuitcaseOfCash.com (A&E), MyLifeMyCard.com (American Express), Underwear.com (Calvin Klein), AskDrZ.com (Daimler Chrysler), TaxCut.com (H&R Block), Baby.com (Johnson & Johnson), Priceless.com (MasterCard), TasteLoss.com (Miller Beer), TouchGenerations.com (Nintento), DriveHappier.com (Pioneer), TimeRenewal.com (Procter & Gamble) and GoodCleanFeeling.com (Wrigley Orbit Gum).
The full list is available here.
Thanks for highlighting our efforts on the Creative Domain Marketing.
I spotted this trend about one year ago and have been adding new examples a couple times a month.
We welcome other examples so keep your eyes open in magazines, newspapers, television and radio for national name brands using "off brand" domains in their brand marketing campaigns.
Rob Sequin
seems like they are going to use these for promos that they have planned, i guess if your a big company and need something for a promo you'll end up with it if pull the right moves.
Interesting article, thanks for sharing this whit us. I never expected that kind of things, I'm surprised!
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there was always money in the Corporate arena and its time they started entering the domaining industry.. (not to snap names only)
Interesting how some of these domains are not what i would call "premium". Lets hope these companies go bust and we get to clean up the domains
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Slogan Domains to Propagate Advertising Slogans
If you read my last post on domain name reputation management, you\'d realize I\'ve been thinking quite a bit lately about the intersection of search marketing and domaining. Interesting to note…
[...] love to see some examples of premium domains being developed into a profitable business not just by large companies but above all by domainers and up-start [...]
[...] love to see some examples of premium domains being developed into a profitable business not just by large companies but above all by domainers and up-start [...]
Nice data collection, useful to find who own which domain, and probably useful to register domain keywords which are nearer to them.
Best Regards
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