Domaining Like It's 2001

Domaining Like It's 2001

"It's too late to make big money in domaining… I wish I had been around in 1995, 2001 or 2005".

That's a very common complaint heard among today's domainers. Who wouldn't want to reach back through time and join the forefathers of domaining when they were just laying the foundation for their future domain empires?

In 1995, the Internet was just beginning to attract mainstream attention. In 2001, the dot com crash liberated tens of thousands of top domains. And as recently as late 2005, you could have registered tons of LLLL.com domains and sold them early this year for big bucks.

So, is it really too late?

Not at all. Just ask Michael B., a Bangkok-based Danish journalist, who snapped up the following LLL.com domains on Afternic last week:

ZLI.com - $500
PQT.com - $571
LLJ.com - $603
WJA.com - $735
RLU.com - $900

Michael paid a total of $3,309 for these domains. But their actual market value is in the mid five figures!

Who sold these domains at such a low price? iREIT, a "next-generation Internet media company that acquires, develops and monetizes high-quality domain names and web properties".

Last week, iREIT listed a small part (10,000+) of its portfolio on Afternic. NameBio reported on the fact this Monday, but by then most bargains were already gone.

Was iREIT aware of these LLL.com domains' market value? Probably not. Someone at iREIT for whatever reason made a decision to sell these domains (and quite a few others, such as say.org and gut.org) at a very low price.

That's not a one-time event. In fact, it happens all the time. Not everyone values their domains as much as domainers and potential end-users do. Many individuals, companies and even large corporations let valuable domains expire (or sell them for peanuts) simply because they no longer have any use for them.

As a domainer, you just have to be at the right place at the right time. That might be called "luck" by some, but in reality it boils down to hard work, actively working your market, keeping an eye on prices and trends, and having sufficient liquidity to make sure you can grab a bargain before someone else does.

It takes just a couple of deals like this to be able to retire. Michael could sell these five domains for $50,000 any day of the week. If he finds a few comparable deals in the future and keeps reinvesting his profits he'll be a domain millionaire in no time.

25 Responses to “Domaining Like It's 2001”

  1. This is what I love to hear. ( I Heard on my local news last night a local guy sold pizza.com for over $2 million US I believe I heard. Now I'd like to get an idea of what the NLNN.com domains are worth. I mean Letters and Numbers that are memorable and have that "Brand Ability" we all talk about.. Some examples are 2CU4.com, 4G02.com, 4G04.com, 2G02.com. And I've others for sale that are a mix of numbers and letters that have meaning also, like 4U2XL.com, 2CNE1.com, I8It2.com, etc. etc. I can go on and on, but you get the idea. Most of those listed will be at the next Moniker auction.

    Cheers4Now,

    Brad

    PS: Great site, I wish you had some digg and techno links for me to promo it more. I do have it listed on my blog though.

  2. I'd be interested to read your reasons why these domains are worth $10,000 or so apiece .

    For example, looking at the domain names above, I can imagine, Plumstead Quality and Training Services (pqt.net) wanting the pqt.com domain and maybe paying somewhat more than the auction price above. Also, the owner(s) of the PQT trademark may be interested. Whether the price would be 10,000 or more would be interesting to find out.

    However, what would the value be behind the others - unless for example someone knows the wja.com domain is available and reverse engineers a company name to fit the acronym ? In which case they could just as easily look at any other name and save $10,000 plus.

    You see some very unrealistic expectations from sellers on , for example sedo , where two 5 character words shoved together, with zero type-in traffic, have asking prices in the 5 or 6 figures.

  3. I still hear people stating that it's "too late" to get into domaining - I can't argue that all the "widgets.com" are gone, but keyword phrase domain names are still widely available and at some point, manufacturers will realize the value of owning something like "reversekvmswitch.com".

    Just my $.02

  4. Monte , you know very little . period .

    The value is what he could sell them for , and $50k is on the nose . If they were listed for sale that is what they would sell for combined.
    Reverse engineering a company name to use a domain …… bla bla ..
    fool

  5. Their are still some great value generic directory domains available. Go get guys.

  6. It's strange that iRate doesn't know what it sells.

    Now after every blog featured it, it will probably never repeat.

  7. There are many great keyword phrase domain names available. It is certainly not too late to get them.

    I wonder how to estimate the actual market value of a domain.

  8. Domainers still have chance to make big domain. The actress of "Lust & Caution" names Tangwei. After the film, the price of domain name "www.tangwei.com" increased from 500RMB to 8000RMB (60USD$ to 1000USD$). Once it is sold out, the domainer will earn a lot. :)

  9. OK…so this explains why I can't register new domains if I want to use a very short domain name…they are already reserved to be sold with high price! Oh man…

  10. I think that it depends on what it is you want to sell or represent with that short domain name. You may be better off with a longer domain name with 2 or 3 "key" words in it. This is why many websites out there have 2 or 3 domain names pointing to the same website. One they advertise because it's memorable and and/or short and the others have the keywords that help in (SEO) search results.

  11. I agree with Dam and Monty. I think iRate knew excactly what was doing. They own many domains and of course they keep the good ones for them selfs.
    Why these domain would cost 50000?
    Because they have 3 letters?

    When was the last time you visited a site with a LLL domain and you remember that domain?Do you see big sites or companies with domains like dgr.com zlrk.com or whatever?

  12. Let's see now… Hmmm.. ok I remember CVS.com & IBM.com & QVC.com & HSN.com & ummmm.. It doesn't matter, I also still remember RebateMom.com & 2CNE1.com & JocksWear.com and a list of others. So long or short I think we all agree it has to mean something, be the initials for something and be memorable..!!

    Brad

  13. I feel the best kept secret is to search the .com extension for clever branding of keyword ideas rather than buy keyword ideas at all the other extensions.

    I have always felt there will be a big shift of money from the other extensions into the .com extension. Also it is my personal opinion that anything you want to accomplish can be done better in the .com extension. The iphone and others will bring tremendous amounts of traffic into the .com space. THINK .COM Jeff Schneider

  14. I think you are right on Jeff - and their are still good domains in .com

  15. I agree also, like I have been saying all along. It really has nothing to do with the number of letters or characters in the domain name. If it's 1 or 2 words and a phrase that people are interested in and are looking for. It will not only receive type-in "direct navigational" traffic, but will also be memorable for marketing and branding purposes.

    Brad

  16. Spot on Brad -

  17. Just to cap I wanted a domain to enhance my directory of auto sites.
    AutoGlassAndRepairs.com was available so I bought it as well as AutoGlassNRepairs.com (N) I think they are both good directory domains for searching the bar as well as search engines.

  18. Hey Gene,

    Do you have AutoGlassRepair.com (Non-Plural) and/or AutoGlassRepairs.com without the and or N..? I guess the name with a dash would also be good for search engines.. ex. AutoGlass-Repairs.com Auto-GlassRepairs.com, Auto-Glass-Repairs.com, you could go on and on with that, but it depends on the stats and which ones get the most type in traffic (including Search engines hits) without any marketing efforts. I just typed in a bunch of domain names on the subject off the top of my head and some are developed and others have shoddy parked pages. The subject matter is like a bottomless pit, it can either be a small niche market or something as massive as auto glass. Unreal how many potential names are still out there unregistered..!!

    Brad

  19. No Brad I do not have that - a quick who is says a guy in Victoria here in Aussie has it.
    I tend to like the (and) and (N) I think people will search that way - I am not so keen on dashes, in fact I do not have any.
    I think the net will all be directory domains in the near future it is well under way now, many owners as I see it are just sitting and waiting to develop. I think the question of buying and selling for massive gain is not the intention of most, I have some for sale just like people have many houses, to move on and expand the network.
    As you say - still out there unregistered..!! it amazes me.

  20. Hey Gene,

    I'll post an email addy for you that I rarely use, just to trade regular email addresses. I don't have any dashes in my portfolio either and I agree with you when you comment about the way the net is moving in relation to directory domains. I have a program called name maker and it has spit out many domains with autoglass in them that are available.. I'm not posting them here.. But send an email to bobbyvans.

    Brad

  21. Domain Names are very similar to seeds. Certain seeds will grow into redwoods. Domain Names are separate one of a kind creations. You never know what you will get until you plant them.

  22. What I am wondering is how domainers choose domain name. What are the factors to be considered when they choose and invest in domain name purchase?

  23. 73 years old, stroke impaired man commits, an exchange of information is in order. After reading this letter, you will understand my reluctance.

    Shortly before my stroke in June 2004, I had become a URL re-seller through Enom in Bellevue Washington. I, a carpenter, knew nothing about the business, other than the obvious, you can’t sell something that you don’t have, thus I began creating an inventory, and was soon the proud owner of several hundred names.

    The stroke temporarily addled my thinking, while taking my equilibrium and income, thus any means of financing a sales campaign. Though I have managed to maintain about seventy names, most have expired.

    My business model has since changed from sales, to the creation of a category registry, and URL rental around the term “Attention,” as in: attentionseniors.com. To this end I have registered both attentiongrabbingurls.com and attentiongrabbingdomains.com

    I am a 73 year old man, and will appreciate any advice or opinions. Also, I visted, interacted, with and departed the domainembark site with less than a favorable impression. Any comments? Wendall Dennis

  24. I'd love to get at least one 3letter .com myself but I don't have the funds for that yet. So I'm starting small and be contented with keyword rich domains for now.

    i just started domaining myself. Good to know people can still make some good profit doing this in these times.

  25. Geez, I hope I could snap up those 3-4 letters domain. Might not make you a millionaire but it will turn out to be a good retirement investment!

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