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Toys.com sells for $5.1 million in heated domain auction Database error, check your configuration

Toys.com sells for $5.1 million in heated domain auction

Toys ‘R’ Us is the lucky winner of Toys.com. The domain was bought by the toy store chain in a heated phone auction that took place earlier today at the final bid of $5.1 million. DirectNavigation blogged live from the auction here.

According to Domain Name Wire, the following bidders participated in the auction:

  • 1-800-Diapers
  • Toys ‘R’ Us via Eagle, LLC
  • National A-1
  • Schilling Aviation Corp (Frank Schilling)
  • Socha APA David William Socha
  • Faculty Lounge Partners

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100 Responses to “ Toys.com sells for $5.1 million in heated domain auction ”

  1. that's an amazing domain name and a scary price, but I would have to ask whether Toys R Us really needed it. They already rank up there for 'toys', so what's their business case?

  2. I think their business case would be to strengthen their defensible traffic strategy, it's a lot of extra business this domain can generate.

    And they can afford the one time investment.

  3. No I do not think it is worth that much,they just got carried away! How can a name be worth that much?? It's what you do with a domain name to generate the traffic that counts.

  4. What's in a domain name? wheww, huge price indeed. I can't understand why the argument should be heated when in fact they were all business minded persons. Anyhow, the deal was closed and voila, the name with a huge price was totally sold.

  5. If you know, can you tell us on which site this auction took place?

    Thanks!

  6. Nice price, although I think it's worth much more.

  7. I think it was a great deal. It shows that they "get it" - they'll reap the rewards of this domain for years - think about the next generation of internet kids who grow up knowing they can type in "toys.com" and get the toys r us site? great marketing move on their part.

  8. The deal got finalized today.

    It got very little mainstream coverage though since the weekend.. No news reports out at all besides the BBC who ran a story today.

    Too bad !

  9. Wow…thats an awesome domain name! Why would they sell it now..in this economy! Toys.com is worth way more than 5.1 millon. I'm confident it could easily go for 10 million on SEDO…even in the next month!

  10. It's just an ego to defend their own trademark to be on top. They just being scared with another competitor :D

  11. What's in a domain name? wheww, huge price indeed. I can't understand why the argument should be heated when in fact they were all business minded persons. Anyhow, the deal was closed and voila, the name with a huge price was totally sold.

  12. Wow.. great price. do you know the reason, why it so expensive?

  13. huge price for a domain name but I'm that people would search for toys.com more than ever before now that they have read this bit of news here. everyone would like to see what is this toy site got. I just opened the site right now post reading it here!!!!!!

    The site now read http://www.toysrus.com

  14. Toys.com what a fantastic name for them to have, It's worth every penny, it will save them a fortune in advertising, it is only the start, I have many TLD's, & want TOP $$$$$$ for them - voice recognition will I believe enhance their value -

  15. Toys.com that's why they bought the name Carol, it's all in the name - GenericGene.com

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  17. Fantastic result -

  18. I have many generics and its good to see this result

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  20. Great result - GenericGene.com

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  22. great post man..thank you:)

  23. Great result - GenericGene

  24. WOWWWW talk about earning huge money… I think that the previous owner of toys.com can happily retire with all the money he has after selling this …

    I wonder how many toys can you buy for this much money…

  25. This is a very huge amount. is it that necessary to buy that site.

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  27. $5.1 million is a nice chunk of change, especially since the person who owned the domain only paid a few buck a year for it.

  28. great post, thanks for this article!!!

  29. Nice post :)

  30. Yousers that is a lot of money for that domain name!

    Mind you imagine the power that has in the search engines and how much money it can make and worst case is that they can always sell it on. Its just like property I suppose virtual real estate!

    Justin

  31. Thats really good news for the domain industry

  32. Hello,

    Nice post I Like your site very well and continue to do so. I have bookmarked your site.

  33. toys.com? Great domain name..I got a lot of information here. thanks

  34. Best domain doesn't mean success. With 5Mega$ investment, project should be absolutelly best. Not like sex.com basic monetization and flipping.

  35. Great post- thanks for sharing this ;)

  36. I always get stunned when I see for how much popular domains are sold. However, when you see the big picture it's actually worth it.

  37. "Great post, very useful for a beginner like me"

  38. This looks like it was a very active site at one point but wasn't updated recently. Would be nice to reinvigorate it.

  39. No I do not think it is worth that much,they just got carried away! How can a name be worth that much??

  40. Great post. I appreciate the reading.

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  44. Thanks for the useful information. I read this and my self very appreciate with this blog. My self is very very glad to read the following topic.

  45. Toys.com is a nice name.But this is a very huge amount.

  46. Woa, that's a good motivation for the buyer to run business well to avoid wasting money.

  47. The domain name is really an attractive one but I think it was over priced. Now when you have techniques like SEM you don't need to buy such expensive websites.

  48. Wow, 5.1 Million dollars is a big money.

  49. Leaving a comment is the biggest support to Bloger

  50. Great post, very useful for a beginner like me

  51. Leaving a comment is the biggest support to Blogger.Thanks!

  52. Omg!! such sale on huge amount but i like the domain name its doesn't available easily nice decision to buy it.

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  54. I think it is a good price..thank you for your post

  55. Wow, price is perfect! Thanks

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  57. Woa, that's a good motivation for the buyer to run business well to avoid wasting money.

  58. That has already started happening as suggested. Big companies eating smaller companies and bla bla bla.

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  60. kite.
    a very expensive price. Domain names are a very good, I hope to have such domain.

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  61. Couldn?t be written any better. Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!

  62. quite interesting. So now from here only we can make out the value of .com domain…

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  64. Good domain name. I think it worth more than $5.1 million because they will earn much more from this domain as it is quite easy to think and search toys.com.
    Thanks for sharing!

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  66. I think it's worth much more than you think.

  67. Domain flipping has a few meanings and definitions, and in order to start your own domain flipping business, you need to learn, as well as understand what domain flipping is and what it can offer you. If you search the web for the term domain flipping you will almost certainly get diverse definitions.

  68. I wonder how long it will take them to get the value back from the expense of the domain name.

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  69. i think that is worth much but not more than you think

  70. very nice blog…
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  71. what an insane price for a domain…

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  73. wish i was born 10 years earlier and bought a lot of domains that aren't available today :(

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  74. I don't get it, how can toys.com domain cost 5.1 millions.
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  75. I think this domain is not worth that money, it is overpriced!
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  76. I am getting this error on top of the site..

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  77. Great stuff

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  79. Hi i must say very nice blog,i hope your blog gets more visitors. Similar information about domain selling can be seen in different custom essay writing services . Thanks for sharing!…

  80. That is a lot of money to pay for a domain. I know the domain toys.com makes sense for them, but the real question is cost justification. Joe barry

  81. In this age of .info domains that sell for 99 cents I'm surprised at the kind of money these folks have spent for getting one domain.

  82. Wow price. That is interesting how domain can sell so high.

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  83. Wow that is very high price. That is interesting how domain can sell so high.

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  84. Wow, price is perfect! Thanks

  85. We love shopping thank

  86. man am not the only one who wishes they owned that name :0)

  87. Meehh just some chump change :p

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  88. Great article - $5.1 mil - wow

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  89. wow…I wish I bought a domain name like that :)

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  90. Thanks Alot

    I like how you write………really nice

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  91. why it so expensive? do you know a reason, ?

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