Toys.com sells for $5.1 million in heated domain auction
Toys ‘R’ Us is the lucky winner of Toys.com. The domain was bought by the toy store chain in a heated phone auction that took place earlier today at the final bid of $5.1 million. DirectNavigation blogged live from the auction here.
According to Domain Name Wire, the following bidders participated in the auction:
- 1-800-Diapers
- Toys ‘R’ Us via Eagle, LLC
- National A-1
- Schilling Aviation Corp (Frank Schilling)
- Socha APA David William Socha
- Faculty Lounge Partners
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